Four in 10 women are obese in America and that number is climbing. Yet they are more focused on diet and nutrition than men. So why are women getting fatter? Image courtesy of FreeDigitalPhoto.net and Mister GC.
A new study in the Journal of the American Medical Association (JAMA) reveals that while the obesity rates of men (35%) have hit a plateau, women’s obesity rates (40%) continue to climb. Yet women pay more attention to calories, food labels, and are far greater consumers of health and nutrition information.
Studies show when schools roll out an anti-obesity program, girls are far more likely to change their eating behavior than boys.
Not only that, women do the “lion’s share” of grocery shopping. And Women’s Marketing, a marketing agency focused on women consumers and their buying power, indicates that the next trillion dollar business is “Health & Wellness.”
With that kind of buying and decision-making power, is it any wonder that the food, nutrition, health and fitness industries heavily cater to women? It’s clear that women are more tuned in to the current nutrition advice from the US government than men.
If that’s the case, why are they getting fatter? Read More
